Freely given.
Thoughtfully made.
A curated collection of brand guides, templates, and tools designed to support wellness founders in building with clarity and purpose.
More than just downloads
These resources are free to use for your personal or commercial projects. We hope they help you move with intention.
Brand Clarity Workbook
A comprehensive 20-page PDF guide to help you define your mission, values, and voice. Perfect for founders starting from scratch.
Wellness Brand Palette
A curated Figma file featuring 12 harmonious sage, earth, and oat tones designed to evoke calm and trust.
Brief Your Designer
A one-page checklist to help you articulate your vision and expectations before hiring a creative partner.
Content Calendar
A Notion template designed for slow, intentional content planning. Aligns with the "less is more" approach.
Typography Pairing
A guide to pairing serif and sans-serif fonts for a calm brand aesthetic, including best practices for readability.
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Studio Journal
Explore our latest thoughts on mindful branding, creative process, and the business of wellness.